Client

Seismic

Agency

Conover Tuttle Pace

My Role

Art Direction, Product Design, UX/UI

Team

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Challenge / Opportunity

Seismic came to us with a cutting-edge product and a wealth of content—over 600 pages—but needed a cohesive way to organize and articulate their story. Our mission was to create a consistent content architecture, streamline their messaging, and apply strong communication design principles to bring clarity and impact. The result? A brand and site that deliver their value as seamlessly as their product.

Solution

With sales enablement still an emerging concept, the site had to do it all—educate and convert, while speaking to audiences at every level of enterprise organizations, from individual contributors to CEOs looking to sharpen their sales edge. We met the challenge by crafting an approachable brand voice, introducing a sleek visual language, and delivering a reimagined UX/UI. Combined with custom photography and a lightning-fast, optimized code base featuring a custom-built CMS, the result was a site that met the needs of every user with clarity, precision, and impact.