Client

Ecco

Agency

Conover Tuttle Pace

My Role

Associate Creative Director

Team

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Challenge / Opportunity

When ECCO, the Danish shoe brand, set its sights on the US market, they needed a spark to build momentum. Enter the ECCO Factory Petit—a hands-on "shoe hack" event where attendees could design and customize their own kicks, blending craftsmanship with creativity to earn the brand some much-needed street cred. Our mission? Make it impossible to ignore. We developed fast, buzz-worthy strategies to hype the event, drive excitement, and pack the guest list with eager participants ready to create and connect.

Solution

We brought the energy of ECCO Factory Petit to life with a landing page and promo video designed to excite and convert. The microsite showcased the event’s unique offering: a chance to customize your own ECCO shoes using the finest leather in the industry. Sleek design and a polished visual language made the experience seamless, while the promo video amped up the buzz on social channels, driving sign-ups and building anticipation. The results spoke for themselves: within two weeks, the site racked up a 70% registration rate—proof that great design and storytelling can leave a lasting impression.