128 Technology embraces interactive storytelling to launch tech
Categories
Brand
Recognition
Client
128 Tech
Agency
Conover Tuttle Pace
My Role
Associate Creative Director
Team
Heading
Challenge / Opportunity
128 Technology is a startup that set out to rethink the way the internet works. A simple task right? They were launching their new product in stealth mode, and needed a way to get their name out there without giving too much away.
Solution
Innovative branding and interactive design t demonstrate the products value proposition. The new offering built a buzz in their industry, resulting in earned media lift and a lot of excited speculation as to what the founders latest venture would entail.
128 Technology embraces interactive storytelling to launch tech